CMO.direct

Fractional and Interim CMOs For PE-backed Companies

+ What does a fractional CMO do?

  • Articulates and helps define marketing vision and oversees strategy and implementation.
  • Serves as member of executive team and creates and maintains a robust reporting framework.
  • Leverages knowledge, best practices and relationships to position internal teams to success and/or get the most from external providers.

+ When do you need a fractional CMO?

When you need top-quality marketing leadership but can't justify paying their fulltime salary.

When you need a pre-vetted executive yesterday, and there's no time for a lengthly recruitment and hiring process or you want to "try before you buy".

When you want high-powered marketing leadership but don't want to pay bloated agency fees or monitor their conflicts of interest.

+ Who are our CMOs?

Marketing executives with a track record of driving growth across different industries.

Thought leaders exceeding our rigorous analytical and behavioral selection standards and due diligence evaluating their results.

Individuals exhibiting the highest standards of professionalism, ethics, and ability to represent your brand in any situation.

BENEFITS OF CMO.DIRECT

FOCUSED ON YOUR NEEDS

Your fractional CMO helps management teams generate results that drive investor value.

DEEP INTERNAL NETWORK

Your fractional CMO is supported by experts with peer advice, peer review, and deep internal resources.

ACCOUNTABILITY

Your fractional CMO is both accountable to you and to CMO.direct to ensure that they are delivering value and exceeding expectations.

ALIGNMENT

Your fractional CMO is accountable to you for driving marketing performance, not for selling agency services. In fact, they have nothing to sell. By design, CMO.direct is not a marketing agency.